Top Platforms for Ecommerce Sites in 2022 and Beyond
In the past couple of years there has been an extremely rapid rise in the number of businesses that are operating online. This is thanks in part to the coronavirus pandemic which began in late 2019. Many people were faced with job insecurity, or were unable to retain their main source of income and employment due to the global situation and the many ways it had impacted businesses.
Whether people were pushed to start their own businesses because they had lost their main job or because it was the perfect time for them to start investing in that side hustle they’d been working on - opening businesses and taking their trade online was a huge priority for many. A lot of these new businesses entering the market revolve around fashion, make-up, jewellery, and the handmade goods sector.
Having said this, there has seemingly been no limit to peoples’ creativity and all kinds of interesting, exciting and creative businesses have cropped up in a relatively short amount of time. One of the main reasons why online businesses have been particularly successful is that shops were closed in most countries, at least for a part of the pandemic. This had a strong negative impact on the way businesses could operate, and those that relied completely on brick-and-mortar stores were the ones that struggled the most.
Whether a business was launched directly into the online sphere or found itself needing to evolve and adapt in order to survive, one of the biggest considerations aside from cost was which platform would be the best to host their website or ecommerce store. There are plenty to choose from these days, and every one has its pros and cons, but ultimately there are some that are more widely respected and used than others. If we tried to cover all of the available platforms then we’d be here all day. Instead, we’re going to focus on three of the most popular: WordPress, Magento and Shopify.
Popular favourites for ecommerce sites
Everyone has heard of website builders such as WordPress (which happens to be one of the biggest online platforms that has taken a back seat in recent years), but knowing which one to choose can be tricky, especially if you are new to the game. One of the most appealing things about WordPress is that you don’t need to be a developer or hire an expensive development team to build your site - with a little guidance it’s possible to build a basic site using a WordPress template that is capable of displaying your images and text well, though integrating ecommerce function is a more complex task and will more than likely need the involvement of a developer. The problem is that you really do get what you pay for - if you are doing this completely on the cheap then you will more than likely end up with a website that matches your investment in terms of features, functionality and looks.
One of the most well-loved platforms for ecommerce businesses is Magento. Feature rich and offering a versatility and flexibility that simply is not possible with other platforms, Magento is perhaps the best and most popular choice for those new to ecommerce, as well as established businesses looking to renew and refresh their online standing. In the hands of an experienced Magento agency it’s possible to use this platform to create a fully bespoke online experience that can satisfy a full range of briefs for all kinds of businesses. This is a platform that is heavily invested in, and you can be sure that if you choose this one for your business, you will be well served by it for years to come.
Another great choice that takes somewhat of a back seat to Magento is Shopify. This platform gives the user access to a wide range of templates that can be customised in terms of looks and functions. Like with WordPress, you don’t technically need to have any experience in site design or coding in order to produce a workable website, but it certainly does help - especially if you are looking for a site that is a little better than basic. An experienced developer will be able to make great use of this platform for any ecommerce business, and businesses that are especially interested in having mobile friendly online stores will appreciate the adaptability of Shopify in this regard.
Resources:
Magento Ecommerce Agency - Klusster
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